Minimalist coffee can design in hand – black and white packaging with bold typography

The Atomium | Jazz

The Atomium | Jazz

Client

The Atomium

YEAR

2022

Project type

Twenty years of identity and signage for one of Belgium's most visited sites

TEAM

Cédric Zwannepoel
Carole Mannekens

Project overview

The Atomium wasn't built with live music in mind, which is exactly what made its jazz programming worth designing well.


We carried the Atomium's identity into a dedicated visual language for the series, distinct enough to signal a different kind of evening, familiar enough to still belong to the building.

The Atomium wasn't built with live music in mind, which is exactly what made its jazz programming worth designing well.


We carried the Atomium's identity into a dedicated visual language for the series, distinct enough to signal a different kind of evening, familiar enough to still belong to the building.

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--:--
Brussels

Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

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© SIGN 2026
--:--
Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

home

about

work

let's talk

cookies

privacy

services

instagram

linkedin

© 2026
--:--
Brussels

Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

home

about

work

let's talk

cookies

privacy

services

instagram

linkedin

© 2026