Minimalist coffee can design in hand – black and white packaging with bold typography

The Atomium | Jazz

The Atomium | Jazz

Client

The Atomium

Project type

Twenty years of identity and signage for one of Belgium's most visited sites

TEAM

Cédric Zwannepoel
Carole Mannekens

Project overview

The Atomium wasn't built with live music in mind, which is exactly what made its jazz programming worth designing well.


We carried the Atomium's identity into a dedicated visual language for the series, distinct enough to signal a different kind of evening, familiar enough to still belong to the building.

The Atomium wasn't built with live music in mind, which is exactly what made its jazz programming worth designing well.


We carried the Atomium's identity into a dedicated visual language for the series, distinct enough to signal a different kind of evening, familiar enough to still belong to the building.

Other projects

Other projects

Other projects

Art on Paper

Making room for drawing while giving the fair a stronger signature.

Bruxelles Propreté - Tri des déchets

Making waste sorting playful, one mascot at a time.

Cinéart 50th Anniversary

Fifty years of cinema, brought together in one book.

Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

home

about

work

contact

cookies

privacy

services

instagram

linkedin

© 2026

Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

home

about

work

contact

cookies

privacy

services

instagram

linkedin

© 2026

Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

home

about

work

contact

cookies

privacy

services

instagram

linkedin

© 2026