Selected work

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Brand Strategy

Visual Identity

Art Direction

Packaging

Digital

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Editorial

1898 hotel identity in Ghent: the 1898 monogram in a stamp frame over engraved wrapping paper

1898

Brand architecture for a growing hotel family in Ghent.

1898 hotel identity in Ghent: the 1898 monogram in a stamp frame over engraved wrapping paper

1898

Brand architecture for a growing hotel family in Ghent.

Scène Nationale du Sud-Aquitain 2026-27 season poster: a woman wrapped in red fabric under the words À la vie

Saison 26 | 27

"À la vie, à la mort": a season for a theatre in transition.

Scène Nationale du Sud-Aquitain 2026-27 season poster: a woman wrapped in red fabric under the words À la vie

Saison 26 | 27

"À la vie, à la mort": a season for a theatre in transition.

De Moor advocaat jars with round yolk-yellow labels and copper lids, packaging by SIGN

De Moor Advocaat

Packaging for a spirits range, cut to show the contents

De Moor advocaat jars with round yolk-yellow labels and copper lids, packaging by SIGN

De Moor Advocaat

Packaging for a spirits range, cut to show the contents

Clarity law firm wordmark in black serif capitals on a white-to-lime gradient, naming and identity by SIGN

Clarity

Naming a law firm around the thing its clients value most.

Clarity law firm wordmark in black serif capitals on a white-to-lime gradient, naming and identity by SIGN

Clarity

Naming a law firm around the thing its clients value most.

Cinéart 50th anniversary sigle Eyes Wide Open in black on a red sunburst, identity by SIGN

Cinéart 50th Anniversary

Fifty years of cinema, brought together in one book.

Cinéart 50th anniversary sigle Eyes Wide Open in black on a red sunburst, identity by SIGN

Cinéart 50th Anniversary

Fifty years of cinema, brought together in one book.

Île de Bendor

One island, one cross, three very different addresses.

Île de Bendor

One island, one cross, three very different addresses.

Le Grand Large wordmark in white on pale blue, seafood restaurant on Île de Bendor, identity by SIGN

Île de Bendor - Le Grand Large

A fine-dining identity for a restaurant that changes chef.

Le Grand Large wordmark in white on pale blue, seafood restaurant on Île de Bendor, identity by SIGN

Île de Bendor - Le Grand Large

A fine-dining identity for a restaurant that changes chef.

Delos hotel script logo embossed on terracotta card, Île de Bendor identity by SIGN

Île de Bendor - Delos

A hotel identity drawn on a 1950s silk scarf.

Delos hotel script logo embossed on terracotta card, Île de Bendor identity by SIGN

Île de Bendor - Delos

A hotel identity drawn on a 1950s silk scarf.

Soukana hotel wordmark on a white wall in soft shadow, Île de Bendor identity by SIGN

Île de Bendor - Soukana

A modern hotel identity with an Asian accent.

Soukana hotel wordmark on a white wall in soft shadow, Île de Bendor identity by SIGN

Île de Bendor - Soukana

A modern hotel identity with an Asian accent.

Claire Lavendhomme ceramic lozenge with relief lettering, cover of the BeCraft catalogue designed by SIGN

Claire Lavendhomme

Giving contemporary craft its own publication.

Claire Lavendhomme ceramic lozenge with relief lettering, cover of the BeCraft catalogue designed by SIGN

Claire Lavendhomme

Giving contemporary craft its own publication.

Colourful sculpture with the names Villa Beatrix Enea and Galerie Pompidou, Anglet Culture identity by SIGN

Anglet Culture

One letter, endless exhibitions.

Colourful sculpture with the names Villa Beatrix Enea and Galerie Pompidou, Anglet Culture identity by SIGN

Anglet Culture

One letter, endless exhibitions.

Animated SNSA 2025-26 cover: words like Réprimer crossed out in chalk on flat colour backgrounds

Saison 25 | 26

Punctuation as narration: question, then answer.

Animated SNSA 2025-26 cover: words like Réprimer crossed out in chalk on flat colour backgrounds

Saison 25 | 26

Punctuation as narration: question, then answer.

Biennale d'Anglet visual: large pale-yellow numerals cut by a diagonal, identity by SIGN

Anglet - Biennale (ex La Litorale)

An outdoor art biennial built from one diagonal.

Biennale d'Anglet visual: large pale-yellow numerals cut by a diagonal, identity by SIGN

Anglet - Biennale (ex La Litorale)

An outdoor art biennial built from one diagonal.

Vocatio foundation wordmark in white on black, surrounded by keywords like passion and avenir, identity by SIGN

Vocatio

Giving a foundation that believes in people a name young talent actually recognises.

Vocatio foundation wordmark in white on black, surrounded by keywords like passion and avenir, identity by SIGN

Vocatio

Giving a foundation that believes in people a name young talent actually recognises.

Animated SNSA 2023-24 cover: performers in warm light with the words Nouvelle saison in white script

Saison 23 | 24

Photography, ambiguity, and an audience left to imagine the rest.

Animated SNSA 2023-24 cover: performers in warm light with the words Nouvelle saison in white script

Saison 23 | 24

Photography, ambiguity, and an audience left to imagine the rest.

Animated covers of 14, the Port of Brussels magazine designed by SIGN, on a lime background

Magazine 14

Opening the Port to the city through stories, people and projects.

Animated covers of 14, the Port of Brussels magazine designed by SIGN, on a lime background

Magazine 14

Opening the Port to the city through stories, people and projects.

Let's build a signature that lasts!

Let's build a signature that lasts!

Let's build a signature that lasts!

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Brussels

Got a project in mind?

Freelancer or intern?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
--:--
Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

© SIGN 2026
--:--
Brussels

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026