SNSA 2026-27 campaign visual: a figure veiled in red fabric beside the headline Le théâtre
SNSA 2026-27 campaign visual: a figure veiled in red fabric beside the headline Le théâtre

Saison 26 | 27

Saison 26 | 27

Client

Scène Nationale du Sud-Aquitain

YEAR

2026

Project type

"À la vie, à la mort": a season for a theatre in transition.

TEAM

Fréderic Chevalier

Project overview

For its 2026-27 season, la Scène Nationale du Sud-Aquitain turned an existential threat into its theme: as the network heads toward the end of its current venue , a new address, a new name, a new direction next year, and toward a French election that could reshape culture funding entirely, the season asks the question theatre has always asked: what does it mean to live, and to die, and to go on anyway.

Red drapes echo the stage curtain, a typeface built on touching letterforms speaks to connection, and a Basque and Gascon-inflected type nods to the languages the region has already lost.

For its 2026-27 season, la Scène Nationale du Sud-Aquitain turned an existential threat into its theme: as the network heads toward the end of its current venue , a new address, a new name, a new direction next year, and toward a French election that could reshape culture funding entirely, the season asks the question theatre has always asked: what does it mean to live, and to die, and to go on anyway.

Red drapes echo the stage curtain, a typeface built on touching letterforms speaks to connection, and a Basque and Gascon-inflected type nods to the languages the region has already lost.

Two-page SNSA season layout: a red-veiled portrait facing the title À la vie, à la mort in red serif type
Two-page SNSA season layout: a red-veiled portrait facing the title À la vie, à la mort in red serif type
SNSA season page with a short text on theatre, life and death above the word Saison in large red letters
Cream t-shirt printed with the À la vie, à la mort title in red for the SNSA 2026-27 season
SNSA theatre façade with a row of red season posters displayed behind its glass windows
Vertical red banner announcing the SNSA 2026-27 theatre season, hung on a brick building
SNSA season poster with the red-veiled figure in a street billboard among palm trees
Wide SNSA campaign banner reading À la mort, à la vie beside red fabric covering a face
Hands holding the dark SNSA 2026-27 season brochure, its cover showing the red-veiled figure
Open SNSA season brochure in low light, a spread pairing red-toned photography with programme text
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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
--:--
Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026