De Moor's liqueurs carry the same DNA as the rest of the distillery, a century of craft rooted in Aalst, but they needed their own register within the family. Aalst is carnival country: a town that takes almost nothing seriously except the art of not taking itself seriously, and the liqueurs lean into that particular strain of Belgian absurdity rather than smoothing it into something more solemn.

We built the range around old botanical engravings, redrawn with a modern hand. The real challenge wasn't any single label: it was building one universe wide enough to hold a mother brand and a distinct identity per product range, recognisably part of the same family down to the choice of bottle itself, a harder decision than it sounds.