We designed the first identity of The Post 1898, a hotel in Ghent. A few years on, its owners came back to us. They had fallen for the illustrations we made for The Cobbler, the cocktail bar of the same group, and they wanted a brand that could grow with them: guest houses across the city and, in the medium term, a spa.

Rather than start over, we kept 1898 as an umbrella brand, able to hold every pillar of the offer, today's and tomorrow's. The Post 1898 became 1898, a name built to carry weight. Around it we built a system: a logo with hand-drawn numerals, a colour code for each entity, and an identity that flexes from one address to the next without losing its accent.