Distillery De Moor is a family business guaranteeing passion and craftsmanship since 1910. The traditional products they produce from way back have a permanent place in their range, and are still manufactured according to the recipe of yesteryear.

This particular distillery is one of the last hot distilleries in Belgium, which means that the whole process happens in-house, from the grain to the liquid, all the while respecting traditional craftsmanship. Not thinking in volumes, but rather in quality, the end result is always honest and true. Labeling happens manually and in-house.

The Diffords guide for spirits, comparable to the ‘Michelin Guide’, awarded the ‘FG23’ a 5-star rating and ‘The Heart of FG23’ a 5+ rating.

Distillery De Moor is rooted in the carnival culture of Aalst. The origin of gin comes from this area, where it has been produced since the Middle Ages. The lion is Flander’s regional symbol, and refers therefore directly to both the roots of the distillery as well as the origin of gin.

The FG23 gin is both macerated and infused with 23 different botanicals, so the lion’s mane is replaced by a botanical collage. The two-faced lion also refers to the dualistic character of De Moor, which is not only an artisanal distillery, but also a business and shop selling wine and spirits. This duality is visible through the mirror-like lay-out, as well as the construction of the logo. The gin labels are inspired by the graphic environment of playing cards.