Ten dates, one Tuscan cloister, decades of classical music royalty passing through Sant'Agostino in summer.

Since 2010, we've given Pietrasanta in Concerto a new visual voice every summer : every edition starts the same way: the artistic director sits with that year's performers and builds a theme from scratch, and that theme decides everything, from the key visual down to the poster typography.

Two years ago the festival asked for something harder than a good poster: a lasting identity, one that could still flex with each year's theme instead of fighting it.

The 2026 edition took that further: a rebuilt website, shaped directly by feedback from the people who use it, plus the festival's first library of social templates.