Animated Anglet Culture visual: pine trees in black and white turning to green

Anglet Culture

Anglet Culture

Client

Ville d'Anglet

YEAR

2025

Project type

One letter, endless exhibitions.

TEAM

Frédéric Chevalier

Project overview

Anglet Culture grew out of Littorale to cover the town's wider cultural programme (library, riding school, community arts and Galerie Pompidou) and needed a system flexible enough to hold them all.

We built a logo from playful shapes spelling A-C-B, gave each brochure its own symbol, and printed the whole thing in two Pantones. For the gallery, rather than a new identity of its own, we consolidated the offer under one name, Centre d'Art Contemporain d'Anglet, with Villa Beatrix Enea and Galerie Pompidou keeping their own names under an umbrella identity tied to the city's name. Exhibition visuals and a catalogue system followed. The whole system held up so well that, for a while, it read stronger than the city's own branding.

Anglet Culture grew out of Littorale to cover the town's wider cultural programme (library, riding school, community arts and Galerie Pompidou) and needed a system flexible enough to hold them all.

We built a logo from playful shapes spelling A-C-B, gave each brochure its own symbol, and printed the whole thing in two Pantones. For the gallery, rather than a new identity of its own, we consolidated the offer under one name, Centre d'Art Contemporain d'Anglet, with Villa Beatrix Enea and Galerie Pompidou keeping their own names under an umbrella identity tied to the city's name. Exhibition visuals and a catalogue system followed. The whole system held up so well that, for a while, it read stronger than the city's own branding.

Anglet Culture signage system for Villa Beatrix Enea (VBE) and Galerie Pompidou (GP)
Anglet Culture signage system for Villa Beatrix Enea (VBE) and Galerie Pompidou (GP)
Stack of Anglet Culture exhibition brochures in blue, red and yellow, Vaste Monde on top
Grid of nine colour-coded Anglet Culture exhibition posters printed in two Pantones
Lydie Arickx exhibition billboard for Anglet Culture among palm trees at dusk
Animated Anglet Culture visual of gallery walls with colourful artworks
Centre d'Art Contemporain d'Anglet typography in white on black
Anglet Culture printed matter and street posters for the Daniel Buren and Vaste Monde shows
Anglet Culture printed matter and street posters for the Daniel Buren and Vaste Monde shows
Daniel Buren exhibition poster for Anglet Culture next to the colourful gallery installation
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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
--:--
Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026