Île de Bendor - Soukana

Île de Bendor - Soukana

Client

Zannier

YEAR

2025

Project type

A modern hotel identity with an Asian accent.

TEAM

Astrid Verdeyen
Carole Mannekens
Steffen Fredholm

Project overview

Part of the revival of Île de Bendor commissioned by the Paul Ricard family, Soukana is one of the island's hotels. It needed an identity of its own, different from Delos and from the island's brand.

Soukana is the modern, Asian-inspired hotel. Its identity stands in deliberate contrast to the Belle Époque of Delos, and shows the other side of the island's duality, with a modern graphic language and an Asian sensibility.

Part of the revival of Île de Bendor commissioned by the Paul Ricard family, Soukana is one of the island's hotels. It needed an identity of its own, different from Delos and from the island's brand.

Soukana is the modern, Asian-inspired hotel. Its identity stands in deliberate contrast to the Belle Époque of Delos, and shows the other side of the island's duality, with a modern graphic language and an Asian sensibility.

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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
--:--
Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026