Soukana hotel building on Île de Bendor with its vertical wordmark on the left

Île de Bendor - Soukana

Île de Bendor - Soukana

Client

Zannier

YEAR

2025

Project type

Extension

TEAM

Astrid Verdeyen
Carole Mannekens
Steffen Fredholm

Project overview

Part of the revival of Île de Bendor commissioned by the Paul Ricard family, Soukana is one of the island's hotels. It needed an identity of its own, different from Delos and from the island's brand.

Soukana is the modern, Asian-inspired hotel. Its identity stands in deliberate contrast to the Belle Époque of Delos, and shows the other side of the island's duality, with a modern graphic language and an Asian sensibility.

Part of the revival of Île de Bendor commissioned by the Paul Ricard family, Soukana is one of the island's hotels. It needed an identity of its own, different from Delos and from the island's brand.

Soukana is the modern, Asian-inspired hotel. Its identity stands in deliberate contrast to the Belle Époque of Delos, and shows the other side of the island's duality, with a modern graphic language and an Asian sensibility.

Soukana wordmark embossed on white paper beside a business card on black
Soukana wordmark embossed on white paper beside a business card on black
Animated view of the Soukana hotel and its long pool at sunset
Soukana colour palette: aubergine, petrol blue and off-white
Soukana taglines Good things come in pairs and The best of two worlds, in white and aubergine
Table set for lunch on a stone terrace by the sea at Soukana
Soukana dining room with a dark wood table, a red rug artwork and sea views
Open Soukana brochure in aubergine and white, with a photo of a hotel room
Soukana terrace lounge under a wooden pergola at sunset over the sea
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SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

© SIGN 2026
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Brussels

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026