For its 50th anniversary, Cinéart went back to its own charter (red and black) and turned the volume up: a more saturated, dynamic red for the milestone.

We built a new sigle, C+50, straight out of the brand's own tagline, "Eyes Wide Open," and let the story of cinema itself do the talking: the aspect ratio has widened from 1.66:1, the European standard the year Cinéart was founded in 1975, to today's more immersive cinemascope.

We also produced a commemorative book in an oblong format that echoes the screen, giving the anniversary a lasting object to hold alongside the identity.