Magazine 14

Magazine 14

Client

Port de Bruxelles

Project type

Opening the Port to the city through stories, people and projects.

TEAM

Astrid Verdeyen
Carole Mannekens
Steffen Fredholm

Project overview

Most people who think they know the Port of Brussels are picturing about two hundred metres of it: the marina at Pont Van Praet, maybe a barge or two. The Port actually runs fourteen kilometres through the city, carrying more of Brussels' daily life than almost anyone realises.


Visages du Port, later reworked into today's magazine, was built to close that gap, not with statistics but with faces: the people who load the barges, run the warehouses, keep fourteen kilometres of infrastructure working while the city drives past without looking.


Five editions in, alongside a companion website built with Bien à Vous, the magazine has become less a communications tool than a slow, ongoing introduction. Proof that a port becomes memorable the moment it stops being a backdrop and starts having a face.

Most people who think they know the Port of Brussels are picturing about two hundred metres of it: the marina at Pont Van Praet, maybe a barge or two. The Port actually runs fourteen kilometres through the city, carrying more of Brussels' daily life than almost anyone realises.


Visages du Port, later reworked into today's magazine, was built to close that gap, not with statistics but with faces: the people who load the barges, run the warehouses, keep fourteen kilometres of infrastructure working while the city drives past without looking.


Five editions in, alongside a companion website built with Bien à Vous, the magazine has become less a communications tool than a slow, ongoing introduction. Proof that a port becomes memorable the moment it stops being a backdrop and starts having a face.

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026