Île de Bendor

Île de Bendor

Client

Zannier

YEAR

2025

Project type

Rebrand + Extension

TEAM

Astrid Verdeyen
Carole Mannekens
Steffen Fredholm

Project overview

When the Paul Ricard family commissioned the revival of Île de Bendor, the island needed more than one identity.

We designed the island's own, kept for corporate communication such as press releases, around its historic Bendor Cross, redrawn in rope. Then we gave each address a voice of its own: Delos, a Belle Époque mood inspired by Saint-Tropez and 1950s scarf motifs; Soukana, modern and Asian in spirit; and Nonna Bazaar, the accessible beach club with DJs, adapted from Menorca in a new terracotta.

When the Paul Ricard family commissioned the revival of Île de Bendor, the island needed more than one identity.

We designed the island's own, kept for corporate communication such as press releases, around its historic Bendor Cross, redrawn in rope. Then we gave each address a voice of its own: Delos, a Belle Époque mood inspired by Saint-Tropez and 1950s scarf motifs; Soukana, modern and Asian in spirit; and Nonna Bazaar, the accessible beach club with DJs, adapted from Menorca in a new terracotta.

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Brussels

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SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

© SIGN 2026
--:--
Brussels

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026