Vocatio exists to back young people chasing an artistic or entrepreneurial idea before anyone else will. And for years, we've been the studio helping them say so, to the people who fund it and the people who apply for it.

Vocatio helps talented people become who they're meant to be, and its identity had to do the same: grow up without losing its warmth.

We moved the foundation from a fluo-green brochure to a fuller magazine format, built a typeface that puts a serif and a sans in dialogue, and kept one simple idea at the centre: bring an object that shaped you, and let it break the ice.