Saison 23 | 24

Saison 23 | 24

Client

Scène Nationale du Sud-Aquitain - Saison 23 | 24

YEAR

2023

Project type

Photography, ambiguity, and an audience left to imagine the rest.

TEAM

Frédéric Chevalier

Project overview

After a few seasons, Scène Nationale du Sud Aquitain's identity risked feeling too clever for its own good — the client wanted more photography, less graphic fuss, and a story the general public could step into.

Season 24-25 answered with a set of visuals built on ambiguity: turn the page, and one photo completes the last one, leaving the audience to imagine what happened in between.

After a few seasons, Scène Nationale du Sud Aquitain's identity risked feeling too clever for its own good — the client wanted more photography, less graphic fuss, and a story the general public could step into.

Season 24-25 answered with a set of visuals built on ambiguity: turn the page, and one photo completes the last one, leaving the audience to imagine what happened in between.

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Brussels

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026
--:--
Brussels

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026