SNSA 2023-24 season visual: a rock island in the sea set over a close-up of eyes

Saison 23 | 24

Saison 23 | 24

Client

Scène Nationale du Sud-Aquitain - Saison 23 | 24

YEAR

2023

Project type

Photography, ambiguity, and an audience left to imagine the rest.

TEAM

Frédéric Chevalier

Project overview

After a few seasons, Scène Nationale du Sud Aquitain's identity risked feeling too clever for its own good — the client wanted more photography, less graphic fuss, and a story the general public could step into.

Season 24-25 answered with a set of visuals built on ambiguity: turn the page, and one photo completes the last one, leaving the audience to imagine what happened in between.

After a few seasons, Scène Nationale du Sud Aquitain's identity risked feeling too clever for its own good — the client wanted more photography, less graphic fuss, and a story the general public could step into.

Season 24-25 answered with a set of visuals built on ambiguity: turn the page, and one photo completes the last one, leaving the audience to imagine what happened in between.

SNSA season billboard on a stone balustrade wall, showing the island photo and slogan
SNSA season billboard on a stone balustrade wall, showing the island photo and slogan
SNSA poster with the word Ailleurs, a rock island photo completing a pair of eyes
Hand turning the pages of the SNSA 2023-24 season brochure
SNSA brochure spread: a yellow text page beside a seaside hut photo titled Ici
SNSA 2023-24 brochure lying on grey concrete in sunlight
Two SNSA season posters in a street frame under trees
SNSA visual titled Autrement beside a person in a blue season t-shirt
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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
--:--
Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026