Anglet

Anglet

Client

Ville d'Anglet

Project type

Building a cultural identity from the geometry of the Côte Basque.

TEAM

Frédéric Chevalier
Steffen Fredholm

Project overview

In 2021 we designed a new identity for the city of Anglet itself — delivered, paid, ready to go — but budget constraints and a shifting political context meant it was never adopted.


The city asked us to keep its existing logo instead, so we fine-tuned its balance rather than starting over, while continuing to align the monthly magazine and event posters with the Culture Anglet system. The relationship closed in 2025, as the city's culture director retired and the work moved in-house.

In 2021 we designed a new identity for the city of Anglet itself — delivered, paid, ready to go — but budget constraints and a shifting political context meant it was never adopted.


The city asked us to keep its existing logo instead, so we fine-tuned its balance rather than starting over, while continuing to align the monthly magazine and event posters with the Culture Anglet system. The relationship closed in 2025, as the city's culture director retired and the work moved in-house.

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026