The global D'Ieteren brand is accessible and popular. However, the group also caters to an exclusive clientele through brands such as Bentley, Bugatti, Maserati, Porsche, etc.

The aim was therefore to create an identity based on that of the commercial brand aimed at the general public, using graphic and visual principles that could convey the notions of performance and luxury. The choice therefore fell on the colour black, synonymous with elegance and refinement. Combined with a resolutely modern and pure typography, this creates an image and identity that is both strong and discreet.