Group of smiling electrify.brussels pin characters, each with a plug for a face

Electrify.brussels

Electrify.brussels

Client

Electrify.brussels

YEAR

2022-2025

Project type

Making electric charging feel like part of everyday Brussels.

TEAM

Astrid Verdeyen
Carole Mannekens
Steffen Fredholm

Project overview

A charging network only works if people actually use it. And people only use what they understand. electrify.brussels, run by Brussels Environment, is the region's answer to low-emission mobility: a growing network of (semi-)public charging points, built for cleaner air and a Region that means to keep it that way.

We gave it a graphic universe with a specific job to do: accessible enough for any resident, dynamic enough to feel like momentum rather than bureaucracy, institutional enough that businesses and administrations trust it on sight. The same system has to work everywhere: a website, an interactive map, a practical guide someone reads standing next to their car. What it's really selling is a feeling: that charging an electric vehicle in Brussels can be simple, close by, and just part of the day.

A charging network only works if people actually use it. And people only use what they understand. electrify.brussels, run by Brussels Environment, is the region's answer to low-emission mobility: a growing network of (semi-)public charging points, built for cleaner air and a Region that means to keep it that way.

We gave it a graphic universe with a specific job to do: accessible enough for any resident, dynamic enough to feel like momentum rather than bureaucracy, institutional enough that businesses and administrations trust it on sight. The same system has to work everywhere: a website, an interactive map, a practical guide someone reads standing next to their car. What it's really selling is a feeling: that charging an electric vehicle in Brussels can be simple, close by, and just part of the day.

Map of Brussels dotted with green electrify.brussels charging point pins
Map of Brussels dotted with green electrify.brussels charging point pins
electrify.brussels logo: a smiling plug in a map pin beside the name in blue
Folded electrify.brussels leaflet with a charging map, on bright green
Blue electrify.brussels charging station on a Brussels street with parked cars
Map of Brussels dotted with green electrify.brussels charging point pins
How the electrify.brussels logo is built: map pin + plug + smile
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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026