Mirano logo, three wave lines beside the name, in white on black

Mirano

Mirano

Client

Mirano

YEAR

2021

Project type

Rebrand

TEAM

Cédric Zwannepoel
Frédéric Chevalier
Steffen Fredholm

Project overview

Mirano Brussels (once Mirano Continental) has been a fixture of Brussels nightlife since 1934, when it opened as a neighbourhood cinema with an art-deco, modernist façade and a grand marquee. In 1981 it became a nightclub, founded by Paul Sterck and his partners in the image of Studio 54 and Le Palace, complete with a rotating dance floor and light shows built to match. We built its identity after the venue's 2019 reopening under Art-Blanc — a graphic language that lets retro and techno share the same logo.

Mirano Brussels (once Mirano Continental) has been a fixture of Brussels nightlife since 1934, when it opened as a neighbourhood cinema with an art-deco, modernist façade and a grand marquee. In 1981 it became a nightclub, founded by Paul Sterck and his partners in the image of Studio 54 and Le Palace, complete with a rotating dance floor and light shows built to match. We built its identity after the venue's 2019 reopening under Art-Blanc — a graphic language that lets retro and techno share the same logo.

Row of Mirano posters for Electronic Fridays and Urban Saturdays on a concrete wall, identity by SIGN
Row of Mirano posters for Electronic Fridays and Urban Saturdays on a concrete wall, identity by SIGN
Phone showing a Mirano event page, resting on a blue velvet seat
Mirano logo on a large screen inside the club, under a lit ceiling
Animated phone screen for Mirano Electronic Fridays with glowing spheres
Black Mirano business card on dark blue velvet
Mirano flyer with a purple and blue gradient sphere on blue velvet
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SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

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SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

© SIGN 2026
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Brussels

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026