Mirano

Mirano

Client

Mirano

Project type

A cinema, a legendary nightclub, one identity spanning decades.

TEAM

Cédric Zwannepoel
Frédéric Chevalier
Steffen Fredholm

Project overview

Mirano Brussels (once Mirano Continental) has been a fixture of Brussels nightlife since 1934, when it opened as a neighbourhood cinema with an art-deco, modernist façade and a grand marquee. In 1981 it became a nightclub, founded by Paul Sterck and his partners in the image of Studio 54 and Le Palace, complete with a rotating dance floor and light shows built to match. We built its identity after the venue's 2019 reopening under Art-Blanc — a graphic language that lets retro and techno share the same logo.

Mirano Brussels (once Mirano Continental) has been a fixture of Brussels nightlife since 1934, when it opened as a neighbourhood cinema with an art-deco, modernist façade and a grand marquee. In 1981 it became a nightclub, founded by Paul Sterck and his partners in the image of Studio 54 and Le Palace, complete with a rotating dance floor and light shows built to match. We built its identity after the venue's 2019 reopening under Art-Blanc — a graphic language that lets retro and techno share the same logo.

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026