Four Port de Bruxelles flags in blue and lime against a blue sky

Port de Bruxelles

Port de Bruxelles

Client

Port de Bruxelles

YEAR

2021

Project type

Reframing the Port as a pulse running through the city.

TEAM

Astrid Verdeyen
Carole Mannekens
Steffen Fredholm

Project overview

Ask someone what the Port of Brussels looks like and they'll picture BRYC, the marina at Pont Van Praet. Fair enough. It's the part everyone sees. It's also about two kilometres of a fourteen-kilometre story.

Our brief was to reposition the Port as both business engine and place people actually go and the insight that unlocked it was simple: this port isn't background infrastructure, it's a pulse. It feeds the city, moves it, keeps something running underneath everything else. *Un cœur qui bat dans la ville* — a heart beating in the city became the line everything else had to live up to.

Ask someone what the Port of Brussels looks like and they'll picture BRYC, the marina at Pont Van Praet. Fair enough. It's the part everyone sees. It's also about two kilometres of a fourteen-kilometre story.

Our brief was to reposition the Port as both business engine and place people actually go and the insight that unlocked it was simple: this port isn't background infrastructure, it's a pulse. It feeds the city, moves it, keeps something running underneath everything else. *Un cœur qui bat dans la ville* — a heart beating in the city became the line everything else had to live up to.

Port de Bruxelles business cards on blue, framed by lime diagonal stripes
Port de Bruxelles business cards on blue, framed by lime diagonal stripes
Three Port de Bruxelles posters, including Le cap sur Bruxelles de demain, on a wall
Two Port de Bruxelles brochures with canal photography on a blue and lime frame
Port worker hosing down a barge, with lime graphic lines from the Port de Bruxelles identity
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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026