Port de Bruxelles

Port de Bruxelles

Client

Port de Bruxelles

Project type

Reframing the Port as a pulse running through the city.

TEAM

Astrid Verdeyen
Carole Mannekens
Steffen Fredholm

Project overview

Ask someone what the Port of Brussels looks like and they'll picture BRYC, the marina at Pont Van Praet. Fair enough. It's the part everyone sees. It's also about two kilometres of a fourteen-kilometre story.


Our brief was to reposition the Port as both business engine and place people actually go and the insight that unlocked it was simple: this port isn't background infrastructure, it's a pulse. It feeds the city, moves it, keeps something running underneath everything else. *Un cœur qui bat dans la ville* — a heart beating in the city became the line everything else had to live up to.

Ask someone what the Port of Brussels looks like and they'll picture BRYC, the marina at Pont Van Praet. Fair enough. It's the part everyone sees. It's also about two kilometres of a fourteen-kilometre story.


Our brief was to reposition the Port as both business engine and place people actually go and the insight that unlocked it was simple: this port isn't background infrastructure, it's a pulse. It feeds the city, moves it, keeps something running underneath everything else. *Un cœur qui bat dans la ville* — a heart beating in the city became the line everything else had to live up to.

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026