The Scène Nationale du Sud-Aquitain is a major live-performance institution spanning four cities, Bayonne, Anglet, Saint-Jean-de-Luz and Boucau, and its core challenge was building a strong identity without a logo, since 'Scène nationale' is a generic French designation.

We built its identity from one shape: a stage-like square with open edges, always mid-circulation. We developed a system of consistent graphic, typographic and photographic principles instead, one that grew recognisable enough over time that some elements could be suggested rather than shown outright.

For its first three seasons, that square held collaged, mirrored visuals built from the shows themselves, blurred at launch, sharpening as the season went on.