White branded cap with turquoise logo placed on fresh lemons in a red bowl

Toucan

Toucan

Client

Toucan

Project type

One brasserie, two personalities, one visual language.

TEAM

Cédric Zwannepoel

Project overview

Famous in the Southern part of Brussels, this brasserie restaurant comprises of 2 separate venues: one classic brasserie and another ‘écailler’. Our job was to reflect these differences as part of an overarching identity expressing joy, warm welcome and a touch of humor. Hence adding the pleasure of the eye to the delight of good food and pleasant company.


SIGN created a series of polymorphic illustrations combining products from the sea and the land. These imaginary creatures were then used in all the communication throughout the restaurant including menus, tablemats, postcards, business cards etc.

Famous in the Southern part of Brussels, this brasserie restaurant comprises of 2 separate venues: one classic brasserie and another ‘écailler’. Our job was to reflect these differences as part of an overarching identity expressing joy, warm welcome and a touch of humor. Hence adding the pleasure of the eye to the delight of good food and pleasant company.


SIGN created a series of polymorphic illustrations combining products from the sea and the land. These imaginary creatures were then used in all the communication throughout the restaurant including menus, tablemats, postcards, business cards etc.

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026

Interested in working with us?

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© 2026