Toucan brasserie menu with a collage illustration, laid among plates and glasses, identity by SIGN

Toucan

Toucan

Client

Toucan

YEAR

2021

Project type

One brasserie, two personalities, one visual language.

TEAM

Cédric Zwannepoel

Project overview

Famous in the Southern part of Brussels, this brasserie restaurant comprises of 2 separate venues: one classic brasserie and another ‘écailler’. Our job was to reflect these differences as part of an overarching identity expressing joy, warm welcome and a touch of humor. Hence adding the pleasure of the eye to the delight of good food and pleasant company.

SIGN created a series of polymorphic illustrations combining products from the sea and the land. These imaginary creatures were then used in all the communication throughout the restaurant including menus, tablemats, postcards, business cards etc.

Famous in the Southern part of Brussels, this brasserie restaurant comprises of 2 separate venues: one classic brasserie and another ‘écailler’. Our job was to reflect these differences as part of an overarching identity expressing joy, warm welcome and a touch of humor. Hence adding the pleasure of the eye to the delight of good food and pleasant company.

SIGN created a series of polymorphic illustrations combining products from the sea and the land. These imaginary creatures were then used in all the communication throughout the restaurant including menus, tablemats, postcards, business cards etc.

Toucan brasserie mood images: a cut of meat on a plate and a chef holding fresh vegetables
Toucan brasserie mood images: a cut of meat on a plate and a chef holding fresh vegetables
Toucan collage illustration: a vintage diving helmet with fish, coral and plants
Black Toucan poster with a tall white letter T and the restaurant name
Toucan écailler: a person opening oysters next to a plate of oysters and lemon
Hands holding an open Toucan menu with a lilac flower illustration
Toucan collage illustration: an oyster shell overflowing with fruit and leaves
Grid of Toucan cards, each with a different polymorphic collage illustration
Animated Toucan logo in a thin serif with the brasserie and écailler descriptors
Toucan business cards with small illustrations beside a large lilac flower
Toucan printed menus and stationery with a heron and collage illustrations
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Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
--:--
Brussels

Interested in working with us?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026