Tractebel

Tractebel

Client

Tractebel

Project type

A graphic system that zooms in on Engie's bigger picture.

TEAM

Astrid Verdeyen
Carole Mannekens
Steffen Fredholm

Project overview

After being taken over by Engie, together with Electrabel, Tractebel didn't need a new logo. It needed more personality inside the one Engie already gave it. We built a graphic system around a single idea: zoom. Frame in, capture the detail, then pull back to the bigger picture Engie stands for.

After being taken over by Engie, together with Electrabel, Tractebel didn't need a new logo. It needed more personality inside the one Engie already gave it. We built a graphic system around a single idea: zoom. Frame in, capture the detail, then pull back to the bigger picture Engie stands for.

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Fifty years of cinema, brought together in one book.

Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

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Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

home

about

work

contact

cookies

privacy

services

instagram

linkedin

© 2026

Interested in working with us?

md@sign.brussels

+32 470 60 49 84

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

139 Rue Haute 1000 Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

home

about

work

contact

cookies

privacy

services

instagram

linkedin

© 2026