Wordmarks for the Atomium music series, Atomium Jazz, Classic and Electro, designed by SIGN

The Atomium | Music

The Atomium | Music

Client

The Atomium

YEAR

2022

Project type

Long-term

TEAM

Cédric Zwannepoel
Carole Mannekens

Project overview

The Atomium wasn't built with live music in mind, which is exactly what made its jazz programming worth designing well.

We carried the Atomium's identity into a dedicated visual language for the series, distinct enough to signal a different kind of evening, familiar enough to still belong to the building.

The Atomium wasn't built with live music in mind, which is exactly what made its jazz programming worth designing well.

We carried the Atomium's identity into a dedicated visual language for the series, distinct enough to signal a different kind of evening, familiar enough to still belong to the building.

Animated black Atomium symbol used for the live music series
Animated black Atomium symbol used for the live music series
Orange Atomium Jazz flyers for a Toots Tribe concert, scattered on white
Row of orange and white Atomium Jazz wristbands on black
Orange Atomium Jazz poster for Toots Tribe pasted between two barred windows
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Brussels

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SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026
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Brussels

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

© SIGN 2026
--:--
Brussels

Got a project in mind?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Want to join our team?

SIGN is a Brussels-based branding studio based. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

Our office

SIGN is an independent branding studio based in Brussels, Belgium. We specialise in brand strategy, brand positioning, visual identity, verbal identity, editorial design, digital identity, design systems and creative direction. We work with cultural institutions, hospitality brands, public organisations and businesses seeking distinctive, long-lasting identities.

© SIGN 2026